If we only had X feature, I could close $8,000,000 in sales in, like, 2 weeks. Is there any reason we wouldn’t want 8 million dollars? They’ll even pay us (for some of the work) to build it!!!— every sales person in every tech company (I assume)
Don’t worry, this isn’t a “why doesn’t Sales understand Product, and why doesn’t anyone seem to care?” post. I love salespeople, the good ones that have one goal and that’s to get the products we build into as many hands as possible. Yes, that can sometimes interfere with wanting to provide value to our users by solving very specific problems, but a lot of times Product people work in environments where Sales has too much influence over the road-map based on quarterly quotas and current sales efforts. I don’t have an answer for that problem, but I do have some insight into how to actually leverage Sales to think through some of these feature requests from our customers before lobbing them over the wall at Product and Dev.
As fun as it can be to take light-hearted jabs at Sales, this is really more about automating processes and inputs to be able to focus more time on deep work and high-level design and thinking. Paperwork sucks, so I like to let the robots handle it as much as possible.
- Google Docs
- Google Forms
- Google Sheets